Beijing, China - As the world approaches 2026, Beijing will host a citywide celebration rooted in ancient ritual music while reflecting modern vitality. On the evening of December 31, 2025, the Beijing New Year Countdown Event, organized by the Beijing Municipal Bureau of Culture and Tourism and hosted by Beijing Radio and Television, will take place at the Ancient Bell Museum at the Big Bell Temple (Dazhong Temple) and Juyongguan Great Wall. With both in-person and online participation, the event invites a global audience to experience the city’s historical heritage and contemporary energy.

On December 3 local time, an influencer dining that fused a millennium of Eastern baijiu-making wisdom with the exquisite culinary aesthetics of Southeast Asia elegantly kicked off at the Michelin-starred restaurant Seroja in Singapore. As the global partner of the Michelin Guide in China, Wuliangye collaborated with Chef Kevin Wong of Seroja, as well as Thevar and its Chef Mano Thevar, to create a sensory feast that transcended taste boundaries and intertwined cultural threads.

On December 16th, SOUEAST held a grand launch event at Centro Parque in Santiago, Chile. Three models – S06, S06DM, and S07 – made their simultaneous debut, fully covering diverse market demands from young and individualistic to family-oriented practicality, attracting over 150 local media representatives, dealers, and opinion leaders.