Nongfu Spring, A Chinese Beverage Giant


Since the beginning of the 21st century, the global bottled water industry has enjoyed continuous development, and the beverage industry has also gained ground. With the advent of the era of consumption upgrading, the beverage market has shift from a niche market to a mass market, and the market has shown a high growth trend. At present, domestic major beverage brands are more in pursuit of promoting popularity. In this term, Nongfu Spring has made the value-added of the brand to the top.

Nongfu Spring has always paid great attention to the brand image. At the beginning of the establishment of the enterprise, Nongfu Spring positioned itself as "natural mineral water", and came up with the first advertising slogan: Nongfu Spring tastes a little sweet. Brief and forceful, it reflects the brand characteristics of Nongfu Spring natural mineral water. Even more than 20 years later, the advertising slogan is still spreading far and wide. Nongfu Spring not only brings natural mineral water to the public by deepening its development in bottled water sector, but also constantly innovates and diversifies its product offerings. It has launched tea drinks, functional drinks, fruit juice drinks, plant protein drinks, coffee and other categories. The added value of the Nongfu Spring is enhanced through the multi-category product matrix.

In 2004, Nongfu Spring officially entered the beverage field and launched the sports drink, Scream. This drink embodies the concept of emotional release from the choice of color and the design of bottle and cap. The differentiated designs, such as colorful packaging, spirally rising bottle body, especially the bottle mouth which allows water to come out only by squeezing and sucking, have separated it from other sports drinks on the market, and attracted a fixed consumer group.

In addition, in recent years, Nongfu Spring has launched Tea π with an aim at the young customer group. Nongfu Spring Tea π has many flavors, including pomelo green tea, lemon black tea, cypress jasmine, rose litchi black tea, etc. Each kind of Tea π has its own story and the unique design makes Tea π quickly become one of the favorite drinks in young people. In terms of publicity, Nongfu Spring has invited celebrities to speak for the product, including BigBang, Kris Wu and Lai Guanlin, and gained a group of young customers.

Subsequently, Nongfu Spring was ready to go public in Hong Kong Stock Market this year. For Nongfu Spring, the listing of the shares of the company represents a new beginning. As consumers, we have reason to expect Nongfu Spring to constantly bring us new surprises.

Disclaimer: This article is reproduced from other media. The purpose of reprinting is to convey more information. It does not mean that this website agrees with its views and is responsible for its authenticity, and does not bear any legal responsibility. All resources on this site are collected on the Internet. The purpose of sharing is for everyone's learning and reference only. If there is copyright or intellectual property infringement, please leave us a message.


  • IPv8 - Explore BitCherry on IP level.

    As mankind is about to move towards an intelligent, fully-connected world of Internet, Internet of Everything, is an integration of virtual and real, is to face new generations, new services, and new needs, traditional IP networks have long been unable to handle it. How to make IP networks inherit the genes of success to make it to continue the development on the basis of meeting the new needs of
  • ESC Exchange will be the Next Wind Vane?

    The role of technology in driving the transformation and upgrading of the financial service industry has become increasingly obvious, and the trend of financial service model reform led by technological innovation will continue. The emergence of blockchain technology has pointed out a new direction for the current global financial situation. However, the current application of blockchain in the fi
  • We are together -- "China Shenyang International Friendship Gala Evening" & the 5th "Shenyang in the Eyes of Foreigners" theme party was held

    We are together -- "China Shenyang International Friendship Gala Evening" & the 5th "Shenyang in the Eyes of Foreigners" theme party presented splendidly in the studio of Shenyang Radio and Television on Nov. 27, according to the Information Office of Shenyang People's Government.
  • mirrea entered Mexico Market

    Last but not least, after entering the North American market for five years, mirrea entered the Mexico market in October 2020. Now all mirrea modern lighting​ products are available on, customers in Mexico can place orders on, and Amazon will fulfill these orders with Amazon US inventory,
  • TATA木门“出海”,谁能与TA一起乘风破浪?

    “谁能成为TATA木门的合作伙伴?” Who would be TATA’s partner?
  • What are the crafts of badge making

    Paint characteristics: bright colors, clear lines, strong texture of metal materials, copper or iron can be used as raw materials, of which iron paint badge​s are inexpensive and good quality. If you have a small budget, choose this one is the most suitable! The surface of the paint badge is OK Apply a layer of transparent protective resin (Poly).
  • MILEBAIYE—— the dark horse of the East appeared on NASDAQ screen

    As a representative successful enterprise of the East, MILEBAIYE appeared on the NASDAQ screen, which is the "World's No. 1 Screen" with the largest and most influential screen in Times Square, New York, standing at the "crossroads of the world".
  • What are the precautions for the installation of the shower screen?

    The device can meet the rated current and voltage requirements of the shower screen. When the power cord is insufficient or damaged, the professional electrician must replace the power cord that meets the necessary conditions. It is strictly prohibited to connect power lines that do not meet the necessary conditions. Set the thermostat and use it vertically.
  • How many types of soy sauce are commonly used?

    The word "pumping" in light soy sauce means extraction, which is prepared by pretreatment, koji making, fermentation, oil extraction and heating with soybeans, wheat, salt, etc. as the main raw materials. The light soy sauce is reddish-brown, tastes salty and fresh, and has a strong black bean aroma. Because of its light color, it is often used for seasoning. It is a good partner for home-style st


Back to top
©Copyright 2009-2020 American news network      Contact Us   SiteMap