Marvel is working hard to create its own metaverse

2021-12-16

Marvel strengthens the penetration of its cosmic ecosystem from various derivatives, such as games and offline parks. Marvel has a large and growing intellectual property base —— Now, early technology teams set up an independent metaverse experimental center, the company is building its own metaverse.

Kevin Feige revealed that Marvel Studios held a meeting establishing "the rules of the multiverse"

"The multiverse is coming up in a big way," the Marvel boss told the D23 Inside Disney podcast. "There's interconnectivity there that people have already started to see and suss out, and I had a meeting this morning with the whole broad Marvel Studios team going through the multiverse and the rules of the multiverse and exactly how to really deliver on the excitement surrounding the multiverse."

Feige then compared the introduction of the multiverse to how the significance of Samuel L. Jackson's cameo as Nick Fury at the end of Iron Man was immediately understood. The future implementation progress of the project and the project can achieve the expected effect of the company, and it does not have a significant impact on the company's short-term business performance.

CEO Bob Chapek said during November’s earnings call that“our efforts to date are merely a prologue to a time when we’ll be able to connect the physical and digital worlds even more closely,” allowing for “storytelling without boundaries in our own Disney metaverse.”

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