Love Is Power -- Nongfu Spring Launched Bottle of Poetry in Collaboration with China UnionPay

01-11   

With the classic slogans such as "we do not produce water. We're just porter of nature" and "Nongfu Spring tastes a bit sweet", Nongfu Spring is always able to attract the attention of consumers and the industry. In addition to those classic marketing cases, Nongfu Spring played with various bottle marketing in recent years. Through the bottle body, with the unique humanistic care of the brand Nongfu Spring could have accurate insight into content, and communicate with consumers in a heart-warming way.



Apart from marketing, Nongfu Spring has also made great effort in public welfare activities. On August 27, Nongfu Spring launched Poetry of Bottle public welfare project in partnership with China UnionPay, printing poems from children in the mountain areas of Sichuan, Anhui and Henan on the bottle body. The sales volume of Poetry of Bottle topped more than 100 million, and through this project, more people get to know the talents of children in the mountain areas and care for the Chinese poetry education of left behind children in rural areas.


In terms of the bottle body crossover cooperation, Nongfu Spring is committed to achieve emotional resonance and esthetic beauty in design. The packaging of Poetry of Bottle subtly adopts the small receipt design of China UnionPay POS machine as the background of the poem. It is simple and in accord with the connotation of the project. And with the curved paper design beside the small receipt and the illustration of small images, the outer packing shows a sense of clarity, which perfectly represents the inner world of innocent children. As for the bottle body, Poetry of Bottle H5 website continues the simple and pure style of the activity. People can listen to children from the mountain areas read a poem by scanning the QR code on the bottle body, or donate money through UnionPay cloud flash payment. Nongfu Spring expects to express concern and convey humanistic solicitude through the bottle body, and amplify the voice volume for the disadvantaged groups.


On the one hand, Nongfu Spring launched this public welfare activity for the children in the mountain areas. On the other hand, it recalled the childhood memories of the post-80s and 90s, by which it promoted the public awareness of the warm-hearted public welfare activity for children jointly launched by Nongfu Spring and China UnionPay. In addition to the public-spirited cooperation with China UnionPay, Nongfu Spring launched various series of bottle body designs such as Music Review with Netease Cloud Music, Natural Animals for new year festival, as well as Bottle of the Imperial Palace. All these indicate that Nongfu Spring endorses marketing activities with its unique product features.


Through rich and varied designs, changing labels of products, and combining with the brand activities, Nongfu Spring endows the old products with new content and vitality, and forms a unique beauty. The bottle body holds an important position in the brand construction of Nongfu Spring. Every once in a while, Nongfu Spring will develop a variety of bottle body designs that are beautiful, interesting and well-designed to express the brand story.


Now, the aesthetic of bottle body design has become a distinctive feature of Nongfu Spring. Nongfu Spring prints what it wants to convey to the consumers on the bottle body, by which consumers are able to accept the information in a more intuitive way, promote the propaganda, feel Nongfu Spring dedication in emotional resonance and aesthetic design, express emotions and convey humanistic care and help the disadvantaged groups to voice their needs.

Disclaimer: This article is reproduced from other media. The purpose of reprinting is to convey more information. It does not mean that this website agrees with its views and is responsible for its authenticity, and does not bear any legal responsibility. All resources on this site are collected on the Internet. The purpose of sharing is for everyone's learning and reference only. If there is copyright or intellectual property infringement, please leave us a message.

Newest

  • UCOT Creates a New Anti-Counterfeiting and Traceability Ecosystem Based on IoT and Blockchain Technology

    ​Every day, millions of people download or stream pirated content such as movies, TV shows, games, MP3s and books. A report released by the consulting firm Frontier Economics titled "The Economic Impacts of Counterfeiting and Piracy" indicates that by 2022, the economic value of global counterfeiting and piracy will reach US$2.3 trillion, with potential economic damages as high as 4.2 trillion US
  • DATA FORK (DK) global currency exchange is aboutto open

    DFORK can be said to be the most anticipated project in 2021. The brand-newteamwork mode, nine people form a group, three people win the prize,and six people receive the prize!
  • Crypto finance firm Swipe launches Visa DeFi lending card

    Crypto Finance Conference (CfC) St. Moritz, an international crypto event held in St. Moritz, will take place from Jan. 20–22, 2021, and feature speakers from key industry firms and institutions like Winklevoss Capital, Swiss National Bank, the European Parliament, Ledger and others. Cointelegraph will serve as the main media partner for the CfC St. Moritz 2021.
  • Crypto Finance Conference to host industry experts in-person in January 2021

    As the world is battling to recover from the damage caused by the coronavirus pandemic, a major cryptocurrency event in Switzerland prepares to take return to a physical format.
  • Monster Simmons enters the digital currency market

    Simmons has a personal net worth of US$8.5 billion and was ranked 80th on the 2010 Forbes Global Billionaires rankings. He was named the smartest billionaire on the planet by the Financial Times.
  • GSI introduces unprecedented AI-powered EA trading system for Forex

    Due to the Covid-19 pandemic, people worldwide have been using the forex market to make up for lost income, causing a 50% spike in daily participants and 300% daily trading volume in the foreign exchange market. Extensive growth like this is sporadic for the forex industry, as the average daily forex trading volume increased by no more than 40% over the past decade.
  • Hope leads the future of e-commerce technology

    The Australia: Founded in California on October 15, 2012, Hope is a leading global digital technology company specializing in e-commerce, cloud computing, advertising and marketing services. It began operations on September 1, 2016 and employs 4,700 people in all major markets around the world.Hope focuses on merchant promotion, sales enhancement, communications programs, media, public relations a
  • Hope's e-commerce marketing model leads the world

    ​The Australia: With the rapid development of Internet e-commerce in recent years, e-commerce has become the trend of global economic development in the future. More and more people are accustomed to shopping online. E-commerce industry has become the choice of more and more people. Moreover, as the competition in the industry intensifies, facing the competition and development of such a huge e-co
  • Hope Corporates with Major Online Shopping Platforms to Create Prosperity of E-commerce in Australia and the World!

    ​The COVID-19 global pandemic has changed the way people work and shop,remote work and online shopping are becoming popular. As of August 2020, 80.8% of people in Australia shop online, and 3 out of every 10 goods are purchased from e-commerce stores. With the growth of online shoppers, e-commerce is booming all over the world,The number of online stores is also growing with fierce competitions. T

Links

Back to top
©Copyright 2009-2020 American news network      Contact Us   SiteMap